Our core philosophies
Be in control of all your media.
It's amazing how all the digital media we own can get out of control so easily. I strive to create software to bring control back.
Create powerful software for every day people.
"There's room for everyone on the nice list." - Buddy the Elf, from the movie Elf (2003). We want to be on the nice list with all the other great apps out there.
Completely living in the cloud is foolish.
Data you can't physically hold is not yours. Would you store all your valuable data on your friend's computer in Vancouver? Use the cloud for reference, but don't store your ass-ets on it.
Know where you data is and protect it.
Backup your shtuff up people. 3-2-1 Strategy... 3 copies - 2 local - 1 offsite.